MUSIC FORWARD CELEBRATES NATIONAL APPRENTICESHIP WEEK WITH THE LAUNCH OF THE FIRST-EVER APPRENTICESHIP PROGRAM IN MUSIC AND LIVE ENTERTAINMENT RECOGNIZED BY THE DEPARTMENT OF LABOR 

NOVEMBER 18, 2024 – LOS ANGELES, CA – Music Forward, a national non-profit organization and Live Nation’s charity arm, proudly recognizes National Apprenticeship Week by celebrating its federally recognized apprenticeship program – the first of its kind nationally that focuses specifically on music and live entertainment. Apprenticeships bolster Music Forward’s mission to pave the way for the next generation of industry talent by helping young leaders transition from music enthusiasts into seasoned professionals via competitive training, professional development, on-the-job training, and mentorship and coaching. This innovative program is revolutionizing how young people from underrepresented communities gain the skills, experience and mentorship they need to thrive in one of the most dynamic industries in the world. 

The journey to this first-ever registered apprenticeship in music and live entertainment began pre-pandemic via Music Forward harnessing its connections at the California Department of Education, community-based organizations, arts media and entertainment industry leaders BRIC Foundation (BRIC), Entertainment Equity Alliance (EEA) and Entertainment Industry Foundation (EIF) coming together to assess the role of workforce stakeholders in supporting a thriving and diverse arts and entertainment industry. This process led to the realization that registered apprenticeships are a vital part of preparing the next generation of industry professionals.  

“This historic apprenticeship program bridges training, education, and high-skill, high-wage jobs in music and live entertainment, addressing challenges around building an inclusive industry and cultivating its long-term sustainability,” explains Music Forward Foundation Executive Director Nurit Smith. “With support from our employer partners, we are providing paid, hands-on experience to kick-start careers and drive economic mobility. This initiative is a critical addition to our work, our youth, and the industry we serve.”  

These career paths are being built in partnership with high schools in the Centinela Valley Union High, Compton Unified and Los Angeles Unified school districts along with the California Department of Education’s Arts, Media, and Entertainment (AME) and Career Technical Education (CTE) industry sector schools plus Compton College – who are all teaching essential workplace skills, training students on creative processes and industry-standard technology and emulating professional environments to create authentic learning experiences for students. From San Francisco to San Diego, Music Forward works to reach young professionals, giving them the tools they need to launch successful careers in the music and live entertainment industries. Since its launch, Music Forward has received over 200 applicants interested in apprenticeships. Of those applicants, 92% are BIPOC and 61% female – ensuring the program supports underrepresented voices.  

Music Forward’s competency-based apprenticeship program’s rigorous structure requires at least 1,080 on-the-job paid training hours coupled with mentorship and supplemental learning. It provides a vast breadth of apprenticeship opportunities in different pathways including Marketing, Special Events, Music Supervision and Talent booking as well as technicians in Lighting, Audio and Video (A/V) and production roles such as Grip/Rigger, Stagehand and Audio Engineering. Music Forward has partnered with entertainment industry heavyweights Live Nation, Wasserman, Bigger Hammer, Show Imaging, BRIC, Bulldog Event Group and others to provide a robust selection of apprenticeship placements where young emerging professionals receive training and experience to ensure they are poised for success. As the apprenticeship program grows, Music Forward seeks to bring in additional industry employer partners to continue expanding opportunities and build a bigger future together for young talent.  

Music Forward’s current apprenticeship program participants are Gabriel Escalante & Kaije Rood at Show Imaging as Warehouse Techs, Chloe Colligan and Troy White at Wasserman in Talent Coordination and Marketing respectively, Emily San Vicente at BRIC Foundation in Marketing and Breanna Flores at Music Forward in Special Events. 

“My experience has been incredible,” raves Wasserman apprentice Troy White. “My team has taught me tour marketing from the ground up, and my main takeaway is that being detail-oriented is the key to success in the agency space, no matter what department you are in, along with ambition!”  

Wasserman apprentice Chloe Colligan enthuses, “The experience has been really amazing, and I am so grateful for this opportunity! I think the main takeaway for me is seeing how the music industry operates first-hand, and it honestly surpassed my expectations.”  

Ensuring a strong foundation and necessary resources, Music Forward’s apprenticeship program has received remarkable government support including being the recipient of a $500,000 California Opportunity Youth Apprenticeship (COYA) grants, one of the only dedicated to careers in the creative economy.  

Governor Gavin Newsom’s dedication to Music Forward’s apprenticeship program is exemplified by his statement: “California is committed to helping disadvantaged youth prepare for high-quality careers. Through our nation-leading career education efforts, we’re boosting apprenticeships throughout the state and across industries to help young people launch into the right career for them.” 

Along with the COYA grant, Music Forward has secured nearly $1M in multi-year support for this initiative from the Irvine Foundation, the South Bay Workforce Investment Board, California Workforce Development Board and High Road Training Partnerships. These funds will allow for youth and employer incentives, education stipends, mentoring and training for careers in the creative economy.  

National Apprenticeship Week: November 17-23, 2024, is a nationwide celebration where employers, industry representatives, labor organizations, community-based organizations, workforce partners, educational institutions, and Federal, State, and local government agencies host events to showcase the successes and value of Registered Apprenticeship for strengthening our economy by developing a highly skilled workforce to meet industry needs, creating pathways for career seekers to catapult into good jobs, and advancing racial and gender equity. National Apprenticeship Week gives registered apprenticeship sponsors the opportunity to showcase their programs, facilities, and apprentices in their community. To learn more about Music Forward Foundation’s apprenticeship program, visit HERE.

On Friday, November 8th, Levitt Foundation’s President and CEO Sharon Yazowski met with Music Forward Foundation’s Youth Advisory Council, UpNext.

During the presentation, Sharon touched on how Levitt funds and empowers organizations across the country to bring life to underused spaces in their local communities, and bridge art, culture, and economic opportunity through free outdoor concerts. In 2024, the Levitt Foundation supported more than 650 free outdoor concerts in 50+ towns and cities, fostering joy and belonging for people of all ages and backgrounds while strengthening the social fabric of communities.

The 2024 UpNext councilmembers are a cohort of young artists and emerging music business professionals involved in their local music scenes across the country, and will take on the task of creating an event in their own communities next spring. They will have a budget, sponsored by Levitt, to bring these events to life. Levitt Foundation’s mission to “activate underused outdoor spaces, creating welcoming, inclusive destinations where the power of free, live music brings people together and invigorates community life”, and Sharon’s presentation to the council and resources she shared will help guide the council as they begin planning their own community activations.

Suba Senthil, who is based in New York said: “It was very cool and informative to see the thought and care put behind communities and space when planning live music and festival events, and the deliberate involvement with booking local acts. The toolkit the Levitt Foundation puts together— with sponsorship deck templates, checklists, volunteer guides, etc. is such a great starting point for those producing events for the first time!”

Dominic Glaude, Boston-based Council member said: “Sharon from the Levitt Foundation was very informative at our last youth advisory meeting. She explained the importance of creating spaces for artists and creatives all over the country by helping to fund community festivals and create permanent venues. They also expressed allowing event coordinators to maintain creative control over their events which I found to be very inclusive of each community’s cultures. Nurit from the Music Forward Foundation also shared her insights on collaborating within your network.”

“It has been wonderful to see this cohort grow their professional skills and build their confidence as emerging industry leaders throughout these past 6 months. They have been able to land paid internships in the industry and share their work as artists to a wider audience. We were intentional with who we picked for the inaugural cohort – young people with a passion for music and their communities, who wish to make the industry a more inclusive space for the next generation and Levitt’s sponsorship will help them bring their plans into fruition.” – Nia Williams, Career Development Manager at Music Forward.

To learn more about our Youth Advisory Council, click here.

Can you introduce yourself and share some insights into your background? Describe your journey into music and the experiences that have shaped you as an artist today.

Crimson Moon as a band can be traced back to a cover band that some of us were part of called The Detours. Our singer Emily, our drummer Luke, and I were part of this project together, where we would play mostly gigs in bars with longer sets consisting of 60s/70s rock covers. I played bass in this band but would occasionally write songs on the guitar and teach them to our guitarist. After about a year and a half, we decided to restructure the group and focus only on original material, which our guitarist was against, so he left the group. I then switched over to guitar and we found our second guitarist Landon, and bass player Cooper over the next few months. Our early work was inspired by artists such as The Backseat Lovers and early Coldplay, which can be heard on our first three singles which we released in 2023.

What is one Crimson Moon song that you feel represents the band as a whole?

If I had to choose one song to represent the band, I would say it is the closing track of our debut album, “The Last Song/Coming back”. To me, it was the song from our album that had the most collaboration between our members, with Landon writing the first half of the song, and myself writing the key change at the end that brings the whole album back to the same song it opens with.

You are one of our 2024 LGBTQ+ Emerging Artist Awardees. Can you talk to us about
what this means to you and where this will take you?

The award means a lot to me for a few several reasons. Firstly, I only recently came out as Bisexual after having spent years questioning my sexuality, and being granted an award where I had to be open about my sexuality was a huge step for me. Secondly, being awarded something based on my art is something that has never happened to me before, and it was such a jarring experience to have my art be recognized by someone outside of my immediate circle. Having spent my entire artistic life questioning whether my art would resonate with anyone, I am so happy to see that it has.

What will your solo music sound like in comparison to the Crimson Moon sound?

I would say that my solo work is much more introspective than Crimson Moon’s body of work. The music I am working on at the moment is much more self-reflective and draws a lot from experiences I have gone through the past year. I would say that Crimson Moon’s sound is quite “big”. A lot of larger-than-life production and a more refined sound. My songs tend to be acoustic, with much smaller production than Crimson Moon’s work.

Let’s talk about the band’s musical inspirations. How did these inspirations help you to
create your own unique sound?

I think a big part of the reason our sound is so unique is because we all draw from an extremely diverse pool of inspiration and influences, that when blended create an interesting sound. I would say that guitar playing wise, I draw from artists such as Brian May, Lindsey Buckingham, and Blake Mills; whereas songwriting wise I draw from Chris Martin and Johnny Cash. Our singer, on the other hand, is more influenced by
newer country music, artists such as Tyler Childers and Miranda Lambert. And then our drummer is a jazz/psychedelic rock drummer who is influenced by Nick Mason and Elvin Jones. Our guitarist Landon is massively influenced by Johnny Marr, and The Marias, and our Bassist has a love for 50s and 60s country and folk music that he brings to the table. This wide range of musical influences makes our songwriting process interesting. A song that I write and arrange instrumentally will have quite a different production style to one that Landon would write. I think our best work is when we all work together on a
song and bring our influences together

What keeps the band going? Have you received any words of wisdom to keep you
pushing on? What is your band’s mantra?

I would say that the biggest thing that keeps the band going is the love we all have for the songwriting process. Writing music is the thing I love most about life and getting to do that with the band is what keeps me in the group. I have told them time and time again; the moment we stop writing music is the moment I leave the band.

Share some wisdom with us. What’s the most valuable aWhat is the band’s biggest “flex”? Don’t be afraid to brag a bit! Tell us the story about it.

Our biggest flex is recording our album at Paramount Recording Studios. Our singer sent them an email as a joke, asking them to get a tour of the studio as a birthday surprise for me from the band. The general manager responded to us saying that he liked our music and asked us to send some demos. We quickly recorded some demos at my house, and I did some producing and mixing to make the songs sound a little more complete than they really were. Our producer Eli Smith took us under his wing, and Landon and I arranged the whole album with him. We recorded our instrumentals in Ameraycan Studio A, our vocals and acoustic guitar at Paramount Studio E, and additional guitar and piano overdubs at Encore Studios, in the same rooms as artists such as Fleetwood Mac, Seal, Foo Fighters, Guns N Roses and Led Zeppelin. It was such a privilege to be able to record in spaces with so much history, and to have a producer as involved and as talented as Eli to work with us.

Looking ahead, what are your future aspirations in your music career? Can you share specific goals you have for the future, both artistically and professionally? Do you have projects coming up that will help you meet these goals?

Our creative vision for the band has really shifted the past few months. I may only speak for myself, but the luster of the album has gone, and I am already thinking about the next one. And I want the next one to be better and more thought out than the first one. I personally think we rushed the album process on our first go, and that may have been because we were so swept up in recording at such a crazy studio that we thought we had to do it quickly. I think for the next album I want there to be a stronger and clearer message from the band. We’re really working on making our music speak more. For myself, I am working with a few different people on songwriting for acoustic projects that I am extremely excited about. Both don’t really have names yet, but one is in the process of demo-ing out our songs, and the other is writing. My professional goal is to become a producer and engineer in the studio, and I am so happy to say that I was recently brought on as an assistant engineer at a local studio. I hope to gain some experience there over the next few years and eventually work for a major studio in LA.

Let’s delve into the essence of music. How does music personally move you, and what emotions or experiences fuel your creative process?

I think music moves me in unusual ways depending on what I’m going through at the time. The last few months where I was questioning my sexuality while still in a long-term relationship, I think a lot of the music that I was listening to was very unsure. A lot of songs of introspection by artists such as The War on Drugs, Coldplay, and The Backseat Lovers. I felt extremely lost and found comfort in the music that reflected that. There was a sense of running at a brick wall at full speed and just hoping you could magically go through it, and I wrote lyrics that resembled that at the time. I went through a lot over the next few months, including an ADHD diagnosis and a serious ED. I wrote a lot of songs during tumultuous moments at this point in my life. This run of events caused a lot of turbulence in my creative process, but I think it ended up working out for the better. I really think that having my songwriting go all over the place helped me find what I really needed to come back to. I really understood that extrospective songwriting is not something I’m capable of doing, so there’s no point in trying to force it. I think now I am at a much better point in life and have been appreciating music that’s a little more “positive”, a lot of Bruce Springsteen, Aretha Franklin, and Suki Waterhouse.

Where can our readers find more about Crimson Moon?

Definitely take a listen to our album and singles on all streaming platforms, titled “Internal Affairs”. If you want more info on the band, check out our Instagram and TikTok @crimsonmoon.band and our website: www.crimsonmoon.band!

The Music Forward Foundation—a national nonprofit in the Live Nation family, creates opportunities for young talent in the music industry by mentoring entertainment careers for the next generation–is proud to partner with Gibson Gives, the non-profit division of the legendary music brand Gibson, to support the unique and impactful annual grant program, the LGBTQ+ Emerging Artist Awards. The goal of the LGBTQ+ Emerging Artist Awards is to help break down the barriers of access in the music industry, allowing artists to have thriving and successful careers and to promote a more inclusive music industry overall. 

The Music Forward Foundation and Gibson Gives are thrilled to announce the ten LGBTQ+ Emerging Artist Award recipients for 2024. Each recipient will receive: 

• $3000 Grant 

• $1000 Gibson retail for an instrument. 

• Performance Opportunities that include the Gibson Garage Nashville, as well as other venues. 

• A career mentoring session with singer-songwriter and record producer Butch Walker. 

• Quarterly Mentorship with the Gibson and Music Forward teams. 

Acclaimed artists like Phoebe Bridgers, Trombone Shorty, and Andrae Alexander are past Music Forward program participants and grant recipients. While performers such as Kahlid, Sophia Carson, Lauren Daigle, Martina McBride, Carlos Santana, and Julia Michaels have served as ambassador/mentors for Music Forward: https://musicforwardfoundation.org/. With 45 of the LGBTQ+ Emerging Artist Awards granted, the new Music Forward and Gibson Gives partnership allows the program to continue to champion diverse voices from all backgrounds and communities, from Atlanta to Austin, and New York City to North Hollywood. 

Music Forward and Gibson Gives believe in music as a catalyst for discovery, connection, and transformation, and the power of amplifying artists and providing a forum for their diverse voices to be heard. Gibson Gives will donate over $43,000 to the program for 2024, including $33,000 in cash grants ($30k grants/$3k admin fees), and $10,000 in Gibson retail for an instrument. Music Forward develops and administers the grant awards from selection to distribution, and Music Forward and the Gibson team collectively develop and execute mentorship programs. The Quarterly Mentorship Opportunities range from songwriting sessions with Gibson artists to exploring a variety of trending topics and skills, including Gibson and Live Nation Leadership professionals sharing knowledge and insight on what it takes to find success in the business, learning from experts who have turned their passions into professions in the ever-changing entertainment industry, from bands to boardrooms and everything in between. The program is designed to help nurture artists’ growth and progress, expand their social capital, and to reduce barriers, both external and internal, that may come between them and achieving their greatest artistic potential. 

“Gibson Gives is proud to partner with Music Forward to support the LGBTQ+ Emerging Artist Award,” says Erica Krusen, Global Executive Director of Gibson Gives. “We believe in the power of individual voices and strive to break down barriers, promoting a more inclusive music industry. These awards support often-marginalized artists, nurturing their growth and helping them achieve their greatest artistic potential.”  

“At Music Forward, we work towards inspiring young artists and providing resources to drive their careers forward while making the industry more inclusive for all voices,” adds Nurit Siegel Smith, Executive Director of the Music Forward Foundation. “The LGBTQ+ Emerging Artist Award is a staple of our programs, and we are excited for our partnership with Gibson Gives to continue to empower the next generation of LGBTQ+ musicians.”   

Watch/share the live premiere of the video featuring the Music Forward x Gibson Gives: LGBTQ+ Emerging Artist Award recipients HERE on Friday November 1^st at 12pm PST, 3pm EST. 

LOS ANGELES – SEPTEMBER 19, 2024 – Today, Music Forward Foundation, a national non-profit organization and Live Nation’s charity partner, announced its 2nd Annual Awards Brunch and Golf Classic fundraisers in Los Angeles on October 6^th and 7^th. Last year’s inaugural events raised over $350,000 for programs empowering youth in the music industry during an unforgettable weekend celebrating music, community and giving back.  

Music Forward Foundation Executive Director Nurit Smith shares, “We’re proud to bring the music industry together for two days of fundraising and celebration of Music Forward’s mission. We will honor leaders and game-changers who have been moving our industry and our communities forward at our Brunch. The following day, we will be joined by executives and celebrities at the golf course to join forces to build critical access and opportunities for the next generation of our industry.” 

The 2^nd Annual Awards Brunch on Sunday, October 6^th at City Club Los Angeles will honor music industry visionaries who go beyond the stage to make an impact on the world:  

• Multi-platinum rock band Incubus will receive the Tour Award celebrating not only their music but also their philanthropic efforts through the Make Yourself Foundation established in 2003 supporting a wide range of causes including sustainability, disaster relief, and arts education.  

• Lollapalooza will receive the Festival Award for revolutionizing the music festival landscape – growing a small innovative festival in Chicago’s Grant Park in 1991 that blended genres and introduced multiple stages into a global phenomenon. All while, supporting arts education in Chicago Public Schools  through Lollapalooza Arts Education Fund with programs like the Immersion Day and the Lollapalooza & Sueños Festival Job Fair fostering talent and empowering future generations.  

• Actress, producer, civil rights activist Gina Belafonte + Sankofa.org will be presented the Community Award by actor Jesse Williams (“Grey’s Anatomy,” “Only Murders In The Building”). Founded by Harry Belafonte and now led by CEO Gina Belafonte, Sankofa.org is dedicated to empowering artists to use their voices for meaningful change while addressing social justice issues such as systemic violence, income disparity, and the unequal justice system through art, culture, and media.  

“I’m honored to receive Music Forward’s Community Award,” said Gina Belafonte. “Sankofa.org and Music Forward share a common vision to make the world a more inclusive and equitable place. This event is an incredible gathering of those of us in the industry who use our voices for social change, one of the founding principles.” 

• Pioneering music entrepreneur Steve Rifkind will be presented the Executive Award by two-time Grammy winning musician and producer Eric Krasno (Tedeschi Trucks Band, Soulive) for his transformative impact on the industry through Loud Records, SRC Records and Spring Sound. Rifkind has been instrumental in the success of iconic hip-hop acts like Wu-Tang Clan, Remy Ma, and Mobb Deep, and his focus on artist empowerment and fair business practices makes him a beacon in the industry.  

• Brooklyn Bowl, co-founded by Peter Shapiro in 2009, will receive the Venue Award. With locations in Brooklyn, Las Vegas, Nashville, and Philadelphia, it has become a beloved institution, frequently appearing on “Best Of” lists for its exceptional experience. The venue is also a leader in sustainability, as the first bowling alley in the world to achieve L.E.E.D. certification, utilizing wind-powered lights and incorporating recycled materials.  

• BMG will receive the Corporate Award for its dedication to creating equitable opportunities and supporting the next generation of industry professionals. BMG has redefined the music industry by merging publishing and recordings into a single, transparent platform. With a mission to maximize artists’ and songwriters’ potential, BMG offers fair deals and comprehensive support to its clients. The company’s innovative approach extends to its partnership with Music Forward, providing paid internships and mentorships to diverse youth since 2020. 

Additional celebrities and music industry luminaries will be in attendance for the catered brunch that will feature special live performances. American Express is the presenting sponsor and other sponsors include Amazon, Concord Records, L’Acoustics, Pathways LA and Mexcor International. To sponsor or buy Awards Brunch tickets, visit us HERE. 

The 2^nd Annual Golf Classic swings into action on Monday, October 7^th at El Caballero County Club in Tarzana with celebrities, music executives and sponsors hitting the green for a cause. Meals, cocktails and gifting will be provided along the course from local vendors including Mr. Charlie’s, Ike’s Sandwiches, The Original Mommie Helen’s Bakery pies, Cloud Kitchens/Picnic and Chummeez candies, Centinela Tequila margaritas, Tonino Lamborghini Tequila tastings, AMASS Prosecco, Crowns & Hops, Full Circle and FrogTown breweries, Pasmosa Sangria, Sommsation wine tasting, Tractor Beverage frozen drinks, Topo Chico, Pepsi and more.  

Sponsors include Citi, JP Morgan Chase, Amazon, Starter, Oracle, Morgan Stanley, US Bank, HMI Insurance, J. Wood Capital, Zach Friedland, L’Acoustic and Brascia Builders. To sponsor or buy Golf Classic tickets, visit us HERE.  

For more information about these great opportunities to connect with the music community, celebrate industry heroes and support the future of the music industry, visit musicforwardfoundation.org.  

About Music Forward Foundation: 

Over the past 30+ years, Music Forward Foundation has successfully realized its mission to transform young lives, inspire careers, and champion a more inclusive music industry. Each year, the organization activates its significant network to impact more than 16,000 youth nationwide. To date, the organization has served over 1 million young people and provided more than $42 million in scholarships, workforce opportunities, relief funds, and more. Music Forward Foundation transforms young lives, inspires careers, and champions a more inclusive music industry. musicforwardfoundation.org 

Can you introduce yourself and share some insights into your background? Describe your journey into music and the experiences that have shaped you as an artist today.

My name is Kylie Hernandez and I am a country singer-songwriter born and raised in Austin, Texas. Growing up, I was always surrounded by music. My dad used to sing me Willie Nelson and Waylon Jennings songs on the guitar before I eventually learned to play when I was 8. The first song I ever learned to play on guitar was “Biscuits” by Kacey Musgraves, who grew to become one of my biggest musical inspirations. Throughout grade school I continued to immerse myself in music, performing and writing my songs whenever possible. I would produce my original music out of my bedroom studio and release it to all streaming platforms before getting to work with producers in studios. I lived in Nashville for a year and attended Belmont University for songwriting, which prompted me to switch from the pop to country genre before moving back home to Austin where I now attend the University of Texas. At UT Austin, I got signed to their student-run record label, UTalent Records, as their first ever country artist in 2023. I released my debut album “In Memoriam” with the help of my UTalent team in April 2024 and my songs were played on the university radio station, KVRX 97.1. Moving to and from Nashville and the experiences I have garnered during those times are what inspired me to write my album. 

How did you start with Music Forward? Tell us your journey.

Music Forward reached out to me earlier this year to participate in their Open Mic Fridays series. I went on to win the title of “Music Industry Pick” of the event after performing my song “Dirt on Your Name” during my open mic night. Music Forward has given me the opportunity and platform to make myself known as an artist and has been nothing but supportive of my musical journey. The staff still keeps in touch with me on social media and always shows their support for my achievements!

Let’s talk about your musical inspirations. What drives you to create music, and how would you describe the unique sound and style that define your creations?

I have fallen in love with Kacey Musgraves, Lana Del Rey, Miranda Lambert, and Carter Faith over the last few years. Their music is an experience to listen to, not just lyrics combined with a melody. What drives me to create my music is that I simply love it. But I also want to be a light for others in the music industry and beyond for those who need it. I would describe my sound as something similar to Kacey and Miranda, but with the storytelling lyric style of Lana Del Rey and Carter Faith, all meshed into one creating my unique style. I love the traditional storytelling aspect of country music that I have tapped into, but in future projects, I want to create music that is still country but has more of a cinematic feel to it.

What’s your biggest “flex”? Don’t be afraid to brag on yourself a bit!

My biggest flex would be that I am currently working for one of the largest and most well-known record labels in the world, Universal Music Group. Outside of being an artist, I am honing my music business and music promotion skills through Universal Music Group’s college division, °1824. I had been interviewing for it for about a month before officially getting hired in September! I get to work closely with our many labels and artists that are signed to them to help promote their music. The skills I use to promote other artists I also use to promote my music! 

How do you maintain creativity in the business of life? What keeps you inspired?

I set aside time for me to write whenever I can, but I am also constantly involved in music-related activities at my school, including my acapella group as well as now fulfilling the songwriting chair position with UTalent Records. I stay inspired by simply just living my life day by day, and taking in every moment. I also write down any lyric ideas I may get from everyday life, conversations I hear in passing, thoughts, or from poetry, which I then use as inspiration for my songs!

Share some wisdom with us. What’s the most valuable advice you’ve received while pursuing your musical dreams, and how has it influenced your journey?

As cliche as it sounds, the most valuable advice I have ever received would be to never give up. There have been times when I have doubted my abilities to succeed in the music industry, or times when others have doubted me and my music. I have questioned whether or not the music industry was really for me. However, I know deep down that there is no other job I could see myself doing other than working in this industry. I believe that if you dream it, you will do it and that God will always provide. If you continue to work hard for the things you want and take rejection as a redirection instead of a closed door, you will find yourself in the position you always dreamed of being in one day. 

Looking ahead, what are your future aspirations in your music career? Can you share specific goals you have for the future, both artistically and professionally? Do you have projects coming up that will help you meet these goals?

My future aspirations for my music career are quite broad. I would like to be a music business professional but I also want to be a signed artist. I think that I can do both. I want to be well-rounded in both the business side as well as the artistic side. Whether it be working for a publishing company, A&R for a record label, or as a touring artist, I just want to be involved in the music industry in any way that I can. As for projects that I have coming up, I am in the process of writing new songs and recording a new single that I hope to have out within the coming months! I feel that these will help me continue to build up my skills as an artist and learn more about the artist I am becoming within the process of creating and releasing these projects. 

Lastly, let’s delve into the essence of music. How does music personally move you, and what emotions or experiences fuel your creative process?

Music moves me in a way that it is more than just something to listen to. It is an experience. Music has the power to create worlds for our minds to live in when listening to it and evoke a multitude of emotions with something as simple as a melody. For me, it’s my life’s personal experiences that fuel my creative process the most, further evoking emotions that I then want to convey in my songs. I also take inspiration from media including movies I’ve seen or things I have read. Music is immersive, and it is everywhere you go. There are songs waiting to be written within every situation you move through in life. 

It was great to spend the day with golfers from across the music industry from companies like CAA, Steel Wool, Live Nation, L-Acoustics, and Ticketmaster and across financial and business leaders like Amazon, US Bank, Morgan Stanley, Oracle, Citibank, JP Morgan and Brascia Builders. 

Along the entire course, we had an array of activations from our generous partners, including our sponsor Novelty Cigar Bar, who supplied everyone with some good vibes and even better cigars! Other activations included Sommsation, Blue house with Gentleman Only, Mommie Helens Bakery, Picnic Digital Food Court, Mexcor International, and Tractor Beverage Co. Each hole offered something unique, turning the day into an interactive experience as players and guests enjoyed delicious snacks, refreshing beverages, and interactive activities before teeing off. We even held a hole-in-one contest for a beautiful Lamborghini, courtesy of Galpin. Everyone had high hopes that they’d be the one to take the car home… Better luck next time! 

At the end of the hot day we presented the sweet awards made by Jewel Box Platinum to the winners of the tournament and beautiful tequila bottles from Mexcor to our best dressed, and longest drives. Congratulations to all our winners including the 1^st place team of: James Loney, Bobby Farnham, Dondré Whitfield, Chris Spencer 

The Golf Classic is not just about the sport or winning; it is a heartfelt effort to raise funds to allow us to continue our mission of transforming young lives. The shared love for making an impact was evident in every swing. 

Thank you to all who attended and participated, and a special shout-out to our partners for making this event a memorable one. We look forward to continuing our work in amplifying voices and building sound futures for young people in music and live! 

MUSIC FORWARD ANNUAL BRUNCH 2024

On Sunday, October 6th, we hosted our 2nd Annual Brunch at City Club Los Angeles, gathering for an inspiring afternoon honoring some of the music industry’s most influential voices. We recognized individuals and organizations making a significant impact on the industry, our communities, and our world. Joining us again as our presenting sponsor was American Express and we are grateful for their continued commitment to our work and recognizing our honorees. 

The morning began with a reception and a performance with the smooth vocals of our alum Kennedy Ray. As the event transitioned to the awards, KCRW on-air personality Novena Carmel guided us through the ceremony, where we honored artists, executives, and organizations whose work has been transformative in the music & live entertainment industry. 

“So many young people dream of a life in music and our industry. It can look easy to be a successful musician, songwriter, promoter, venue owner but to so many young people with those dreams, those opportunities don’t exist. That’s why Music Forward exists,” said Nurit Smith, our Executive Director. And at our brunch ceremony, we were in a room full of changemakers ready to help those same young people achieve their dreams. 

The Tour Award went to Incubus, and was presented by Geni Lincoln, Live Nation President, California Region, in recognition of the band’s long-standing belief in giving back through initiatives like the Make Yourself Foundation, which supports the arts and environmental causes. Accepting the award, founder and lead singer, Brandon Boyd spoke passionately about the importance of supporting emerging talent, noting how recent collaborations with us at Music Forward helped create new opportunities for future leaders. “Our mission has always been about giving back,” Boyd shared, “and we’re thrilled to be able to partner with organizations that are doing the same for the next generation.” 

The Executive Award was presented by Tatia Fox (American Express), to Steve Rifkind, founder of Loud Records, who has played a pivotal role in the careers of countless artists and has consistently pushed boundaries within the industry. Reflecting on his journey, Rifkind shared, “The music industry is all about taking risks, and supporting young talent has always been at the heart of what I do. It’s an honor to be recognized for that work, especially by an organization that shares that same vision.”  

The Company Award was presented to BMG for their outstanding commitment to artists, music education and support for young talent. BMG has consistently demonstrated a dedication to empowering emerging artists by providing resources, mentorship, and opportunities that help young creatives navigate the music industry. Their partnership with us has been instrumental in delivering impactful programs that inspire and guide the next generation of music leaders. By championing education initiatives and collaborating on various projects, BMG continues to play a vital role in shaping the future of the music industry. There to present the award was Choklate, singer-songwriter and newly signed BMG artist. 

Peter Shapiro accepted the Venue Award for Brooklyn Bowl, recounting his journey from managing Wetlands, a renowned NYC club known for its activism and community engagement, to founding Brooklyn Bowl, which has become a hub for live music and social causes, all while maintaining environmental sustainability. “Live music has the power to bring people together,” Shapiro said, “and it’s always been my goal to make our venues more than just places to see shows, but places that foster community.” There to present the award to Peter was musician and friend, Eric Krasno. 

Stuart Ross, part of the team that launched Lollapalooza, accepted the Festival Award, sharing insights into the festival’s evolution and its impact on shaping live music culture globally. Having attended 288 Lollapalooza shows, Ross spoke about the festival’s dedication to creating inclusive and sustainable experiences for all attendees, emphasizing its role as a cultural touchstone that supports up-and-coming artists. Senior Music Writer at Variety, Chris Willman, presented the award. 

The Community Award was accepted by Gina Belafonte of Sankofa.org, the social justice organization co-founded by her father, Harry Belafonte. Sankofa.org uses the power of art and culture to promote social change and empower marginalized communities. “We are committed to using art as a catalyst for change,” Belafonte expressed, “and it’s wonderful to see the music industry rally around the causes that matter most.” The award was presented by Jesse Williams, actor and member of Sankofa.org’s Advisory Board.

The voices of our alumni were a huge highlight of the day. Evelyn Cruz and Stephanie Sanchez took the stage to share their personal journeys and how our programs helped to shape their paths in the music industry. “Music Forward gave me the tools and the confidence I needed to pursue my dreams,” Cruz reflected. “I wouldn’t be where I am today without the mentorship and support, I received.” Stephanie Sanchez, current Youth Advisory Council member and intern at Music Forward said, “Programs like this change lives—they open doors that many of us didn’t even know were there.” The afternoon concluded with a soulful set by Judith Hill, who delivered a powerful performance that embodied the energy and warmth of the event. 

We extend our heartfelt thanks to everyone who attended, L-Acoustics, Concord, Pathways LA, Amex, Evan Kodra, Los Angeles Dodgers, McNicholas & McNicholas, Brooklyn Bowl, Live Nation Diversity, Amazon, Live Nation, and to our presenting sponsor, American Express. The honorees’ dedication and achievements continue to inspire us, reinforcing our mission to amplify voices and create pathways for young people to thrive in the music industry. 

Can you introduce yourself and share some insights into your background? Describe your journey into music and the experiences that have shaped you as an artist today.

I’ve been passionate about songwriting since childhood, starting as a bubbly theater kid and making my way into the popular music scene after beginning high school. My journey started at a young age from mainstage theater to competitive choir. Throughout my education, I faced many setbacks but music has always been a constant source of strength and a tool for expressing my experiences. Throughout high school, I started songwriting and collaborating with artists worldwide, which helped me navigate these personal struggles and develop my love for the art. Music gave me a voice when nothing else could. Today, I am pursuing a triple degree in Ethnomusicology, Music Business, and Film/TV attending UCLA, and am consistently creating new music. With my debut album set to release soon, I am excited to share my music while advocating for gender equity and social justice within the music industry.

How did you start with Music Forward? Tell us your journey.

I first learned of Music Forward in 2021 through their online and in-person networking opportunities available for students. I was looking to expand my network in the industry and hear what other young music entrepreneurs were pursuing. After attending several events, I fell on hard times financially and needed to find a way to afford my education. From there, I turned to Music Forward’s scholarship program and eventually became more involved from the artist’s perspective at their 2023 Open Mic Fridays! Along with this involvement in Music Forward’s programming, my experiences align closely with their mission of empowering young artists. Like Music Forward, my journey has been about breaking barriers and using music to advocate for positive change. Over the years, I’ve had the opportunity to participate in various programs that focus on mentorship, professional development, and inclusivity in music as a result of their support system. Being involved in these spaces has significantly shaped my understanding of how I can contribute to the music industry, not just as an artist but also as an advocate for change. Music Forward’s generosity has continued to fuel my creative process and with the recent honor of receiving their microgrant, I will now be able to complete my debut album!

As a songwriter, where do you find your biggest inspirations? What helps you when you are experiencing writer’s block?

My music is deeply shaped by a blend of introspective storytelling and a passion for helping others. Artists like Brandi Carlile, Joni Mitchell, Allen Stone, Lizzy McAlpine, and the Tedeschi Trucks Band have had a profound impact on my journey as a songwriter and performer. Brandi Carlile inspires me with her fearless vulnerability and ability to convey
raw emotions through her lyrics. She doesn’t shy away from difficult subjects, and her vocal delivery is always powerful, evoking a strong sense of community in her fan base. I’m drawn to her ability to blend folk and rock influences while addressing deeply personal and universal themes like identity and queer love. Her authenticity pushes me to dig deeper into my own stories, particularly when writing about personal experiences like navigating difficulties in mental health or dealing with adversity. Joni Mitchell is another major influence, as one of the main founders of thesinger/songwriter genre. I often look to Joni’s ability to paint vivid emotional and visuallandscapes – as I craft my own songs that encompass genres like alternative, folk-rock, and indie pop. Songs like “A Case of You” and the narratives you can see so clearly in your mind as you listen to her music, inspire me to create music that feels timeless and
reflective. Lizzy McAlpine, a rising star in the indie and alternative music scene, embodies a
sense of more modern vulnerability that I relate to as a younger artist. Her stripped-back production and conversational lyrical style inspire me to embrace simplicity and rawness in my own songwriting. Lizzy’s music often explores themes of heartache, self-discovery, and “growing pains”, which also closely relates to my writing style. I appreciate her ability to convey intimate feelings in a way that feels relatable to listeners, something I strive to do with my own voice and stories. Together, these artists inspire me to create music that is not only experimental in its sound but also emotionally resonant. My sound blends elements of singer/songwriter, indie pop, and soul, with a strong emphasis on storytelling and relatability toward those who have experienced similar struggles. I want my music to be a space where listeners can feel understood, challenged, and moved, much like how these artists have shaped me as a musician. Through my own lens, I hope to continue exploring themes of vulnerability and personal growth, with the goal of making a lasting impact.

What’s your biggest “flex”? Don’t be afraid to brag on yourself a bit!

One of the biggest moments of my career so far was performing on the Kennedy Center’s Millennium Stage after winning the VSA International Young Musicians Award. It was one of the first times I was able to share my music with industry professionals and to hear that the organizers at the Kennedy Center believed in me was very special. As part of the program, I was fortunate to have received mentorship from songwriter, Olivia Frances, and make my original debut performing live in D.C. It was such an incredible opportunity to share my original music on such a prestigious stage and advocate for the inclusion of artists with disabilities in the industry. I, myself struggle with PTSD and Dyslexia, which can be hard to navigate in the entertainment industry. I especially wanted to use the Kennedy Center as an opportunity to advocate for survivors of sexual abuse, something that has greatly affected my life. Another major achievement was creating my song “Devil’s Praise,” which addresses the complexities of abusive relationships, a deeply personal topic for me. These milestones remind me that my voice, as both an artist and advocate, has the power to make a difference for myself and others too.

How do you maintain creativity in the business of life? What keeps you inspired?

Balancing music, school, and work is definitely challenging, and often I bite off way too much work. However, my passion for music and activism has kept me going even through the more difficult times. I’m inspired by the change that music creates for people, music really did save my life. My creative process is fueled by the drive to share these stories through my music. Additionally, my involvement in advocacy work – like supporting women experiencing abuse through UCLA’s Title IX program – keeps my art connected to real-world issues, which is what I find most motivating.

Share some wisdom with us. What’s the most valuable advice you’ve received while pursuing your musical dreams, and how has it influenced your journey?

One of the most valuable lessons I’ve learned is to trust my voice and not let self-doubt stop me from pursuing my passion. I’m definitely a bit of a perfectionist when it comes to my music and in the entertainment industry, it’s really easy to get caught up in the chatter of everyone’s varying opinions. I don’t believe there should be a right way to create music. Throughout my educational journey, I’ve faced discouragement from many business professionals, whether it was being told not to pursue music as a major or not writing the “right” way. With that, I have been able to embrace that my way of creating art is completely different than other people’s and that doesn’t make my music any less valuable. I’ve learned to use these challenges as fuel for my creative expression and creating my own unique music, turning these obstacles into opportunities for growth.

Looking ahead, what are your future aspirations in your music career? Can you share specific goals you have for the future, both artistically and professionally? Do you have projects coming up that will help you meet these goals?

Looking forward, my goal is to continue using music as a platform for social change, particularly by addressing gender disparities in our world and advocating for queer voices like my own. I’m currently completing my debut album, which delves into personal topics like relationships and young identity. Once I have this music out, I am very excited to continue performing around the Los Angeles area in hopes of connecting with other musicians working against similar issues. In the near future, I would love to open for more of my favorite artists including Allen Stone and Lizzy McAlpine. Following the release of my album and additional performances around the Los Angeles area, I am very excited to pursue my first tour across North America. Ultimately, I aspire to be a leader in creating a more inclusive, equitable industry performing across some of the largest stages in the world.

Lastly, let’s delve into the essence of music. How does music personally move you, and what emotions or experiences fuel your creative process?

For me, music has always been a space for communication and healing. It allows me to process difficult emotions and tell stories that resonate with others who have gone through similar things. As I’ve grown up and throughout my college experience, sexual abuse has been a very difficult thing for me to navigate. I have been writing music about these topics for years but never really had the courage to share that music until the Kennedy Center. My personal experiences, including overcoming PTSD and navigating growth in college, are what mostly influences my songwriting. During some of the lowest points of my life, picking up a guitar and singing through my emotions has always helped to calm and ground me in whatever panic I might be feeling. It truly saved my life. It is a way for me to channel my anxieties and hardships into an art form that can also be helpful to others. Through my music, I have been able to find myself and connect with others. With this, I am hoping to inspire empathy and action on the issues I care about most.

Can you introduce yourself and share some insights into your background? Describe your journey into music and the experiences that have shaped you as an artist today.

Hi! My name is Megan Winsor. I am a singer/songwriter and producer. 

Growing up only an hour away from Los Angeles, created a bug inside of me, to hustle until I accomplished my dreams. My family would have never expected to raise a musician. The only link that got me here was my great-grandfather’s church piano in our living room, which I was obsessed with. I self-taught piano and started profusely writing songs before the age of 13. I was then blessed with a piano teacher who was a singer/songwriter herself to teach me how to read, write, and breathe music. By the age of 15, I released my first EP and started gigging. It was the only way I knew how to get my music out there. 

In beach towns with thousands of tourists coming through each week, I was lucky to always have a place to perform. I would cold call restaurants and bars from 15-18. I learned quickly how to fake it till I make it and how to sell myself as a business. I spend most of my Friday and Saturday nights in the corner of a crowded room, singing to hundreds of strangers. 

I then made my way to music school where I released another two albums and graduated with a degree in Music Industry from USC Thornton. During my time there, I was lucky to perform in venues throughout LA and work with amazing musicians who have taught me so much. 

I recently released my latest album, Intermission, and I think about the girl who taught herself piano a lot. 

How did you start with Music Forward? Tell us your journey.

When the pandemic hit in 2020, I was looking for any and every way to stay connected to the music industry. I discovered Music Forward and admired the effort they were making with Zoom events and live streams. I participated in a couple of Open Mic Fridays where I was able to connect with other artists and mentors. After the pandemic, I was stoked to be a part of A&R lightening rounds during All Access Fest which has really opened doors for me.

You are performing at our Live @ The Viper Room show in LA on August 20th. What can the audience expect from your performance?

I am very excited about this performance! The Viper Room is actually the first venue in LA that I ever performed in LA back in 2018. I am excited to sing new songs off of my new album, INTERMISSION, and a cover song by one of my favorite artists right now. 

As a songwriter, where do you find your biggest inspirations? What helps you when you are experiencing writer’s block?

As cheesy as it sounds, I do find inspiration in everyday life. Songwriting is a form of therapy for me. Sitting down and trying to write brings up the truest of feelings and emotions I’m currently going through. If I’m ever feeling uninspired, I like to put myself in someone else’s shoes – fictional or not – and discovering what they would write about. 

What’s your biggest “flex”? Don’t be afraid to brag on yourself a bit!

My album release show back in June! It was a personal goal of mine to play one of my favorite bars in LA, Good Times at Davey Waynes, and not only did I play it, it was packed with about 150 people. I had friends, family, and fans in the room and the vibes were immaculate. When the crowd sang back to me, I knew it was going to be a “I made it” moment. 

You recently released your latest project, Intermission. How would you describe this project and what is the story behind it?

This album – it all started during a time when I was feeling really lost in myself. I’d always had this plan for my life, like go to high school, go to college, and then… well, after that, it was all a blur. But as an artist, you don’t have the luxury of knowing what the future holds. I called it intermission because this time in my life felt like I was always waiting for the next thing, and in a weird lull, never knowing when the next big thing or “act” was going to hit. The themes of the album, they’re all about trying to hold onto youthfulness while figuring out who I am and what actually makes me happy. Trying to balance staying young at heart and growing up. 

“Cruel” captures that feeling of being young and clueless yet too old to ask for help. “Favorite” reflects on being the villain in someone else’s story. “The Type” is all about learning to rely on myself. “Sure” speaks to the uncertainty of the future. “Ash” delves into the pain of losing a friendship. “90s Van” celebrates youthful freedom. “Try to H8 U” deals with the aftermath of a breakup. And “You Ruined My Favorite Bar” is just a funny story turned into a fun song. Together, these songs really sum up the past two years of my life, filled with contemplation, fun, and living in the moment amidst all the uncertainty.

I’m really thankful for this phase of my life, but I’m also really glad to be moving on from it. There’s definitely a light at the end of the tunnel, and I’m just so proud of these songs and what they mean to me. If you’re feeling stuck in your own intermission right now, just know that it won’t last forever, and you’ll come out of it stronger.

Share some wisdom with us. What’s the most valuable advice you’ve received while pursuing your musical dreams, and how has it influenced your journey?

Be authentic and genuine when networking – just try to build friendships. People will hire who they want to hang out with in the studio, on tour, or on stage. And be humble. You never know who in your life is the next big thing. 

I genuinely have made so many true friends and so many wonderful memories because I have kept this in mind. It truly makes making music more fun.

Looking ahead, what are your future aspirations in your music career? Can you share specific goals you have for the future, both artistically and professionally? Do you have projects coming up that will help you meet these goals?

My short-term goal is to get more involved in the producer and songwriter scene. I am excited to work and learn from my colleagues. I also have some more music I am sitting on that is coming soon

Lastly, let’s delve into the essence of music. How does music personally move you, and what emotions or experiences fuel your creative process?

Shamelessly, I can say music is my biggest love. I love going to shows, consuming it in every way it comes, and the art that goes hand in hand with it. I am so inspired when I get the privilege to witness the talent that’s out there. Making music and the collaboration that it induces is so freeing and I absolutely love chasing the high from creating the perfect rhyme or finding that catchy melody.

Be sure to follow Megan on Instagram (@megan.winsor) and keep up with her latest projects!